HQ Trust is the multi-family office of the Harald Quandt family and has been managing wealth for high-net-worth individuals, families, and foundations. The company provides independent advisory services in wealth management, family office solutions, and alternative investments.
Based on the new brand positioning, HQ Trust's brand design has been thoroughly redesigned. The new look reflects the company's core belief in understanding complex relationships and acting entrepreneurially. Independence and sovereignty are embodied in the new brand identity, while the custom type logo and brand icon convey a sense of exclusivity and value. The subtle color palette underscores the brand’s understated elegance, complemented by a modern, electrifying blue. A unique visual language completes the harmonious and distinctive overall image.
The minimalist website serves as a platform for clear communication of complex topics. A traditional serif headline font seamlessly complements the modern UX/UI elements, creating an elegant and refined browsing experience.
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All stationery is printed on thick, high-quality paper, giving it a premium feel in the hand. The off-white shade is easy on the eyes, while the deep blue—achieved using pre-colored paper—is as rich and intense as it gets, reflecting HQ Trust’s keen eye for detail and consistant commitment to quality.
Data analytics have been refreshed with a friendly color-coding system, making it easier to understand complex information and appealing to dive into.
The brand developed its own distinctive image generation style using an engraving filter, evoking the etched printing technique often seen on banknotes.
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