paketpost quarter

With the Paketpost Quarter, the Büschl Group is developing one of the largest urban districts in Europe. It brings together the heritage-protected hall and two striking towers into a harmonious whole. Inviting promenades and spacious alleys connect the courtyards and create a continuous green link. Playgrounds, sports areas, and recreational spaces contribute to a high quality of life. The varied landscape architecture invites people to linger while also offering visual privacy for residential and office spaces, resulting in an open, welcoming environment for everyone.
Entstehung des Logos
A place for everyone and everything. The positioning is "welcoming," and the resulting brand design invites participation and inspires a shared vision of the future. The logo incorporates the architectural fundamentals of the iconic Paketposthalle and the towers designed by the architectural firm Herzog & de Meuron.
Designed for a broad target audience, the minimalist black-and-white branding supports clear communication. Soft, warm colors add a human touch to the presentation. Hand-drawn illustrations and organic shapes further emphasize the friendly and approachable character.
The entire district has been digitally recreated by Brandspace as a detailed 3D model—serving as the basis for photorealistic visualizations and cinematic sequences.
The branding strikes the right tone—clear and approachable, yet flexible enough to appeal to a sophisticated, design-conscious audience. Renderings, hand-drawn illustrations, photography, and striking informational elements come together in a playful mix that feels both curated and spontaneous.

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