arc+ stands for more than architecture. The “+” symbolizes the added value of connecting spatial design with identity and strategic foresight – creating work environments that are not only highly functional, but also authentically translate an organization’s culture into future-oriented spaces. With an integrated approach to architecture, planning, and change management, arc+ supports the entire transformation process. The result: Architecture reflecting corporate culture.
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The design of arc+ is based on the fundamental shape of an arc, which inspired the creation of a custom type logo. Its fine linework carries through into the typography, layouts, and all UI components, creating a refined visual language that echoes architectural planning drawings. The result is a minimalist, precise look that conveys both clarity and lightness—bridging aesthetics, functionality, and intent.
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The arc+ website stands out with a minimalist design featuring clear lines and precise structure. Consistent grids, generous white space, and perfectly aligned elements create a sense of order and calm. The design feels thoughtful, professional, and reflects the architectural standards of the firm.
The brand identity of arc+ is inspired by technical architectural drawings: clear shapes, fine lines, and striking black-and-white contrasts convey precision and utmost professionalism. The minimalist design approach uses generous white space to highlight images and concise messages. The color palette – including Clean White, Black, Forrest, Dark Forrest, Earth, Stone, and Lime – reinforces the clean, modern aesthetic: natural tones like Forrest and Earth feel grounded and harmonious, while accents like Lime add freshness and energy. The architecture reflects the clients’ values, creating spaces that authentically express identity and company culture. Images and quotes make this “plus” emotionally tangible.
